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Anti-Tactician

There are many ways to make a quick buck.

Everywhere you look, you’ll find new, shiny tactics to sell more stuff (GUARANTEED!)

I’m not saying these tactics don’t work. Often, they do.

But they’re perishable. When you run out of tactics, you run out of money.

So instead, we want to focus on principles of human nature.

The faster the world changes, the truer this becomes.

It takes more short-term work to operate like this, but it’ll save you exponentially more headaches over time.