← Will Bradley

Books

Browse By Category:

1. Innovation

2. Business Fundamentals

3. Philosophy + Ethics

4. Human Behaviour

5. Biographies

6. Decision Making

7. Economics

8. Maths + Physics

1. Innovation

Sapiens (Yuval Noah Harari). A single thread that ties together all kinds of interesting ideas.

The Rational Optimist (Matt Ridley). Made me smarter at a fundamental level. Compelling reasons to cheer up.

2. Business Fundamentals

The E-Myth Revisited (Michael E. Gerber). When read one way, this is a masterclass in business. When read another, a masterclass in writing.

The Personal MBA (Josh Kaufman). One of the most information-dense books on this list. It's exactly what it sounds like.

$100M Offers (Alex Hormozi). Hormozi is an absolute mercenary. The more times I re-read this book, the more I learn, and the stupider I feel for overcomplicating everything.

$100M Leads (Alex Hormozi). Same as above. This book is incredible — if you ever have time, take a look at how he marketed it.

Same As Ever (Morgan Housel) The Lindy Effect in action.

3. Philosophy and Ethics

The Nichomachean Ethics (Aristotle). An exercise in first principles thinking.

The Book Of Five Rings (Miyamoto Musashi). At first, this book sounds like the title of a dodgy Kung Fu movie. And then you read it.

Tao Te Ching (Lao Tzu). This is one of those books you need to read a few times, probably out of order. Very short pages, easy to pick up and put down.

Man's Search For Meaning (Victor Frankl). Frankl was a psychiatrist who endured the Nazi concentration camps, and lived to tell the tale. You've gotta read this one (preferably twice).

Meditations (Marcus Aurelius). Everybody's heard of this book, and for good reason. The diary of the world's most powerful man, completely unedited.

All 5 Books from Nassim Taleb's Incerto. These books are incredible. There are 5 in the series — #3 (The Bed Of Procrustes) is optional, but all others are absolutely non-negotiable.

Letters From A Stoic (Seneca) At the time he wrote this, Seneca was one of the richest men in the world (possibly history). Yet his insights are surprisingly applicable to you and I.

4. Human Behaviour

The Science Of Storytelling (Will Storr). Picked up this one more recently. Accidentally read it in one day.

Influence (Robert Cialdini). If you're interested in human behaviour, read this book. If you're interested in psychology, read this book. If you're interested in marketing/sales, read this book twice.

Adweek Copywriting Handbook (Joseph Sugarman). A simple, practical, actionable guide to getting started with copywriting. Highly recommend.

Never Split The Difference (Chris Voss). An absolute masterclass in negotiation. I must've read this four or five times, and plan on reading it many more.

48 Laws Of Power (Robert Greene). Banned in the prisons of several US States. Need I say any more?

5. Biographies

Genghis Khan and The Making Of The Modern World (Jack Weatherford). Main takeaway? Don't mess with Genghis Khan.

Shoe Dog (Phil Knight). This is the story of how Nike came to exist as a company. Anybody pursuing a huge, ambitious goal needs to read this.

Churchill (Paul Johnson). Short, snappy, dense with insight. This is another one that I accidentally read in a single day.

Endurance (Alfred Lansing). If you're ever feeling sorry for yourself, read this book.

6. Decision Making

So Good They Can't Ignore You (Cal Newport). Read this once, and thought it was good. Was then re-recommended by a mentor, and I got a lot more on the second reading. The younger you are, the more this'll benefit you.

The Psychology Of Money (Morgan Housel). This book is nothing special, but that's what makes it so brilliant.

The Almanack Of Naval Ravikant. This one could easily go in the 'foundational' category, but I put it here specifically to emphasise its decision-making utility. It's entirely free (legally), available through the link. Outstanding book.

Principles (Ray Dalio). Mental models from one of the all-time great hedge fund owners. Billions of dollars of wisdom in a few hundred pages. Good deal.

How To Live (Derek Sivers). Very, very, very good. You could technically read it in an hour, but you should probably read it over a year.

Poor Charlie's Almanack (Charlie Munger). Possibly my favourite book of all time.

Essentialism (Greg McKeown). A simple book, but that's kind of the point.

7. Economics

• The Wealth Of Nations Books 1-3 and Books 4-5 (Adam Smith). These are most of the ideas you'll need from economics, as far as I can tell.

8. Maths + Physics

Six Easy Pieces (Richard Feynman). Incredible mental models, disguised as a physics lesson.

How Not To Be Wrong (Jordan Ellenberg). The more this book's title appeals to you, the more you'll get out of it.