← Principles

Creativity

Technology creates leverage.

With enough automation, every problem becomes cognitive.

And since ideas have zero marginal cost of replication (through assets like media and code), they can be distributed to everyone in the world. Said differently: every competition becomes a global competition.

Before robots, two people can own lawn-mowing companies in different countries. After robots, the company whose robots are best at lawn mowing will devour the whole market.

The upshot?

To provide future-proof value, we need to create something entirely new (or a significantly better version of something that already exists).

And to do this, we need to be the best in the world at something.

Thankfully, "something" can be narrow.

If we pursue our own curiosity far enough (instead of the latest trends), we stumble onto ideas that nobody else would've thought to look for.

Then, by applying this insight to solve people's problems, we can create wealth from scratch.

Unfortunately, this raises another problem.