The concept of “selling” can be intimidating.
Even at the best of times, turning strangers into customers is hard.
So it helps to break the process down into steps.
How many people have you reached? How many meetings have you booked? How many leads have you closed?
The exact steps will vary between offers, but the process is the same.
This way, you create a “production line” of customers, sometimes known as a sales pipeline.
Then, it’s just a matter of repeatedly removing the biggest bottlenecks in the pipeline.
It might be a skill deficiency, a poor-performing ad, a low-converting landing page, or all manner of other problems.
The tactics will vary over time, but this fundamental process never changes.