Reputation is crucial.
If you crank the marketing on a half-baked product, you get a half-baked brand.
So, wherever possible, wait until you’re receiving positive feedback before leaning too heavily on sales.
But talk is cheap.
Ignore words, and focus on the flow of money.
Are people buying more? Are they referring friends? Are they asking what else you sell?
Only then will you know your product has grown legs.
And from there, it can start running.