The market is fickle.
In the beginning, there’s no reason to pour unnecessary resources into a young project.
Of course, your work needs to be great. But it doesn’t need to be pretty.
Shiny landing pages, flashy logos, and high-calibre VSLs all look nice, but in the early days, they’re a waste.
Better to sell people with your product (in spite of bad advertising), than to sell them with your advertising (in spite of your product).
Because in the latter scenario, you’re stuck on a hamster wheel.
Make it work. Then make it look nice. In that order.